Nowadays, many of men start applying beauty care products. High awareness of anti ageing is one of the reason. However, compare with women, still few products are used. Hence, lot of opportunity is still open.
Traditionally, most of men only using very limited beauty care products such as hair cream, hair gel, deodorant, and some perfumes. Imagine the products used by women, various products from nail painting to shampoo. From manicure.pedicure to cream bath and spa.
But now, many of men start applying various beauty care products. Seems like the products used by his wife inspiring them. Name it from facial foam/scrub, one of products widely used by men, hair spa or even body spa. Many of products and services are designed for men such as shampoo for men, facial cleansing or even spa for men. Quiet interesting, some of products designed specifically for men can't exist longer in the market. Men tend to use what is used in family. This phenomena is then responded by product manufacturing to produce unisex products.
These people are those who is very concern on their healthy life, healthy body, healthy skin, healthy hair . . . . They're not metro sexual !
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Men's Beauty Care